Asian American Pacific Islander Beauty
Shop trending AAPI products
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Meet the founders and the products they love
Cocokind
Founded by Priscilla Tsai
Why we're here
“In 2014, I set out to create a brand that would transform the beauty industry by empowering and celebrating people for exactly who they are. With a commitment to education, transparency and high-quality formulas at reasonable prices, I develop every Cocokind formula to deliver powerful results—while being kind to sensitive skin.”
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“I use the Ceramide Barrier Nourishing Daily Serum morning and night, no matter what. Ceramides are one of those powerhouse ingredients that have so many benefits and this serum makes it easy to get very high-quality results in one step. If you're looking for a serum that will make the most impact on the health, look, and feel of your skin, this is it!”
Live Tinted
Founded by Deepica Mutyala
Why we're here
“Since I was a little girl, I’ve been on a mission to create the brand I wish existed when I was younger—one where everyone feels seen. That’s why I started Live Tinted—clean, innovative, and quality products formulated with deeper skin tones in mind—and that's the vision behind each product that we create.”
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“I love the HUEGUARD® Invisible Sunscreen Stick SPF 50 because it’s a clean, invisible SPF that’s super easy to toss in your purse, swipe on and go, whether you're traveling or just out and about for the day. Re-apply SPF with no mess and no white cast.”
SACHEU Beauty
Founded by Sarah Cheung
Why we're here
“As a long-time beauty content creator, I truly believe beauty can come from anywhere. That is why I pull inspiration heavily from Asian beauty trends and my Chinese heritage. The influence can be seen in our most popular products.'”
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“Growing up in Hong Kong, I saw my mother and grandmother use traditional gua sha as a complete skin tightening and anti-aging solution. I'm so blessed and proud to be able to innovate this category with a high-end stainless steel product that's hypoallergenic, unbreakable and self-cooling. As our SACHEU customers often say: ‘This is the last gua sha you'll ever need to buy.”
Fur
Founded by Lillian Tung
Why we're here
“My co-founder Laura Schubert and I started Fur to create a more inclusive definition of beauty, whether you think the bush is back or skin is in. Our products work whether you wax, laser, shave or keep all of your hair, which speaks to our belief in normalizing all grooming routines as valid forms of self-expression.”
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“Fur Oil is my everyday staple for soft skin from head to toe. I love how quickly it absorbs and leaves the most relaxing lavender scent. The travel size is perfect for taking on a beach vacation!”
Glamnetic
Founded by Ann McFerran
Why we're here
“We spend far too long on our beauty routines, so I started Glamnetic because I wanted to create products that help speed up the process—that save you time, money and effort, all while looking and feeling great.”
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“Ma Damn Press-On Nails are the classic go-to nails that match everything and are forever timeless. We perfected the shape and thickness to create the perfect almond nails.”
Peach & Lily
Founded by Alicia Yoon
Why we're here
“I'm proud to be an Asian American beauty entrepreneur. Starting Peach & Lily has allowed me to share so many beautiful ingredients, beauty techniques, philosophies and modalities coming from Asia, including Korea, my motherland. While we have made strides in the industry, we still have a long way to go. I will continue to use my voice and brand to break barriers and challenge stereotypes for everyone in the AAPI community.”
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"When we launched our iconic Glass Skin Refining Serum, we pioneered the Glass Skin movement, which now has billions of views on social media. Glass Skin is about achieving your healthiest skin yet—visibly luminous, smooth, and clear."
In honor of Asian American Pacific Islander Heritage Month and beyond, Ulta Beauty Charitable Foundation is proud to support APIA Scholars with mental health, student well-being and community-building efforts—strengthening connections among AAPI students and their communities.