Celebrating Asian American & Pacific Islander Beauty
Discover rituals, ingredients and innovations that shape our world.
New & noteworthy
Shop brandHawthorne makes high-performance fragrance and hair care designed to last all day.
11 items
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Pro tips and products rooted in ancient and innovative AAPI practices.
Skin care
FROM THE EXPERT
Correct order to layer products?
“Apply your skin care products from thinnest to thickest. On freshly cleansed skin, gently press in your essence, followed by your favorite serum and top it off with a dewy moisturizer with SPF for that extra glow!”
JoAnn Nguyen
Ulta Beauty Skin Services Trainer
AAPI-owned & founded skin care
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Makeup
FROM THE EXPERT
Best makeup technique for monolids and hooded eyes?
“Try a straighter eyeliner flick and aim to extend it no more than 3/4 of the way from the inner corner of your eye. A light-colored gel liner on your bottom waterline will brighten and create the illusion of larger eyes.”
Jerwin Carlos
Ulta Beauty Elite Stylist and Design Team Member
AAPI-owned & founded makeup
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Hair care
FROM THE EXPERT
How do you use oils without making hair greasy?
“Try hair slugging! Before shampooing, saturate the mids and ends of your hair with oil, avoiding the roots. Cover hair with a microfiber towel and leave on for as long as you can. Finish by shampooing and conditioning as usual.”
Justin Toves-Vincilione
Ulta Beauty Elite Stylist and Design Team Member
AAPI-owned & founded hair care
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Brands that Give Back
In honor of Asian American & Pacific Islander Heritage Month and beyond, Ulta Beauty Charitable Foundation is proud to support APIA Scholars, strengthening connections among AAPI students and their communities.
